Why we started
Winter fishing gear for the frozen lake
We were tired of driving between three different shops to find decent ice rods, augers, and thermal clothing. So we stocked everything ourselves—the gear we actually use on frozen lakes.
How we choose what to sell
Tested first, listed second
Every item in our inventory has been used on the ice. If it won't survive a season of winter fishing on a mountain lake, it doesn't stay on our shelves.